Need for Cross-platform Testing for Mobile Applications

  The penetration of smartphones across demographics and geographies has been phenomenal. It has helped the spread of internet-based s ervices and allowed enterprises, organizations, governments, or even individuals to reach out to their target customers, easily, safely, and quickly. Even statistics suggest t heir grow th with the numbers expected  to exceed 3.8 billion in 2021. And according to eMarket er, about 90% of internet time on mobile is spent on apps that have grown to an astonishing figure of 2.9 million. However, notwithstanding their growing numbers on app stores, most of them are not utilized by the customers and do not add to the bottom lin e or competitiveness of the enterprises developing and marketing them.    Mobile applications have brought a host of benefits to the customers. They can buy groceries and food, book tickets, call a cab, communicate and share information on social media platf orms, take online classes, play a multitude of games, and ...